Strategic Management for Real Chocolate Company Research Paper

Strategic Management for accredited Chocolate Company - Research newspaper publisher ExamplePolitical Decrease in over all market demand due to unstable political situation. Economic The Economic downturn universe experienced in the whole world can be lethal for the demand of chocolates. Socio-cultural The population of U.S is getting more conscious about the problems related to health. whatsoever product accused of effecting health of the people can lead to the loss of market share. The changing demographics of US are also affecting the demand patterns. expert Increased innovation and technological improvement in manufacturing and services resulting in shape of economies to scale.Legal Improved laws regarding the health affecting food products. Environmental The attention can face environmental threat because of the Agro-terrorism.a) Segments (main market segments)The main market segments are the B2b customers getting the franchise of the alliance.b) Differentiation opportunit iesArtisan chocolates are creating marketing Niches. The fellowship can also experiment with exotic flavors and ingredients mixes as experimented with big chocolates in past. Godiva Chocolatier and Russell Stover, Companys largest competitors, hold a larger share of the global market in gross revenue of chocolates. This likely was an outcome of being a publicly traded company and maintaining the capital required for large-scale marketing ventures. Regardless, Real Chocolate Company only maintains mingled with eight and 12 percent of the entire market, which is insufficient for their ontogenesis requirements.Market PenetrationThe revenue of the company can be increased by the design of new franchising schemes as this can be a low cost and utmost revenue option. The...This likely was an outcome of being a publicly traded company and maintaining the capital required for large-scale marketing ventures. Regardless, Real Chocolate Company only maintains between eight and 12 percent o f the entire market, which is insufficient for their growth requirements.The revenue of the company can be increased by the introduction of new franchising schemes as this can be a low cost and high revenue option. The company should also keep its share in the annual sales of its franchised stores and outlets.The new product to be marketed to our existing customers can be the twilight(prenominal) Chocolate. This will be an innovative product for the loyal customers of the Company. The Company should also introduce new franchising programs with different offers for franchisees.The Real Chocolate Company is currently working in a market where sales are being affected by competitor activities and the external environment. There are several opportunities available for Real Chocolate Company to shift its position as a follower in the sales market and emerge a leader. The company reported the revenues of $ 31.6 zillion which was 12 % more than the previous year.