Philippine Ready-to-Drink Tea Industry - 1646 Words

THE PHILIPPINE READY-TO-DRINK INDUSTRY RTD Tea in the Philippines †¢ The Ready-to-Drink (RTD) industry in the Philippines was relatively underdeveloped back in 2004. Consumers mostly purchased carbonated soft drinks, which dominated store shelves, both in the modern and traditional trade. †¢ Also, at that time, the still or non carbonated beverages comprise only a small portion of the beverage market. The products under this sector include energy drinks, iced tea and juices. †¢ However, the only brands dominating the RTD tea market were Nestea and Lipton but these brands were quite pricy for regular consumption. †¢ In that same year, the Universal Robina Corporation saw an opportunity since consumers became more conscious of what they†¦show more content†¦Lipton (PepsiCo.) Flavours/Variants: Iced Tea - Red Tea - Green Tea - Lemon Iced Tea Sparkling - Lemon - Green Tea Sizes: - 450 mL - 500 mL -1L - 1.25 L Flavour Size Red Tea Lemon 450 mL Green Tea Red Tea Lemon 1.5 L Green Tea Iced Tea Sparkling Lemon 500 mL Green Tea Iced Tea Sparkling Lemon 1.25 L Green Tea Price Php18.55 Php32.00 Php18.90 Php31.25 Note: Prices are as of September 2012 and is subject to change. Alo (RFM Corporation) Flavours/Variants: - Lychee - White Grape - Strawberry Sizes: - 325 mL - 500 mL Flavour Lychee White Grape Strawberry Lychee White Grape Strawberry Size 325 mL Price Php17.50 500 mL Php19.90 Note: Prices are as of September 2012 and is subject to change. Nestea (The Coca Cola Company) Flavours/Variants: - Lemon Iced Tea - Calamansi - Apple - Ice Lemon Green Tea - Ice Lemon Iced Tea Sizes: - 330 mL - 480 mL Flavour Nestea Lemon Nestea Calamansi Nestea Apple Nestea Iced Lemon Green Tea Nestea Iced Lemon Iced Tea Nestea Lemon Nestea Calamansi Nestea Apple Nestea Iced Lemon Green Tea Nestea Iced Lemon IcedShow MoreRelatedCase Analysis8274 Words   |  34 Pagesin the Philippines. 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