Business communication Assignment Example | Topics and Well Written Essays - 500 words

Business communication - Assignment Example A low value signifies that the less members of the society ‘accept’ that there will always be inequality and a high value show that there is resistance to inequality. This dimension measures the value that a society places on group achievement against individual achievement. A low value in the index signifies that the society places more value on collective achievement, and is thus more independent, while a high value shows that the society places more value in individual achievement. The uncertainty avoidance index, shows how the society’s attitude towards defining social structures. A high value in the index signifies that a society is uncomfortable operating in undefined social and political structures; it also signifies high levels of emotion (Schwartz, 1999) and the members prefer having a strong legal and regulatory governing framework. A low score signifies that the society does not require strong structures from which to operate within, they are not afraid of certainty and are more pragmatic in their approach, not emotional. This is a more straightforward dimension; it covers a society’s adherence to the hegemonic masculine social concept. A high value in the index signifies a society places high value on the more masculine attributes of competitiveness, power and ambition while a low value shows a society’s values are more feminine, with more value placed in the overall quality of life and strong relationships. The long-term orientation index shows whether a society places more value on short term or long-term gratification. Psychologically, it can also be seen as a measurement of pragmatism. Long term oriented societies are more pragmatic, with emphasis placed on the ‘bigger picture’ while short term oriented societies are less pragmatic in their approach (Appadurai, 1996), adhering to their traditions